Local Search Optimization FAQ's
- Do I need a web site to get locally listed in the search engines?
- Do I have to pay for premium listings with directories to get a good Google listing?
- How often do local listings need to be updated?
- Why do other companies charge monthly service for local listings?
- Why should I pay for Data Feeds?
- What makes your Local Search Optimization Service different?
- Should I use Google Categories or make up my own?
Do I need a web site to get locally listed in the search engines?
The good news is you do not need a web site to have a successful local listing. Local listings by the search engines are fully intended to replace the yellow pages and to take advantage of mobile phone search technology as well. If you properly list your business with the appropriate data feeds and capture your local listings, your business will be listed in the major search engines with out a web site. It still would not be a bad idea to have a web site to help validate and expand your business identity, but it is not a necessity. TOP
Do I have to pay for premium listings with Yahoo or Bing to get a good Google listing?
No, you do not have to pay for a premium listing with any other web site but there are some paid premium listings you may desire. Yahoo does not charge for the basic listing but for $10 per month you can have a premium listing which would allow you to add more information about your business similar to Google. As for Bing the same applies. They also have a monthly fee which gives you the ability to add more content. The main validation for Google is the verified and matching business listings. If you can afford the $10 per month for each we encourage it but you don't have to have it. TOP
How often do local listings need to be updated?
Local listings really do not need to be updated monthly or even yearly. We recommend a quarterly update that may add or update your product offerings. Other important changes could be expanded times of operation, or updating new product offerings or new services offered. TOP
Why do other companies charge monthly service for local listings?
Most times we have found that these companies take ownership of your listings then when you quite paying all your listings disappear. Not all operate this way but we have seen this happen way to often with the "pay to play" model. We feel you should own your information. You should have access to all log in information that your listings were created under when the work is completed. TOP
Why should I pay for Data Feeds?
These fees ensure access to optimize the business listing you have and to guarantee that the information that is fed back to Google and all of the other smaller yellow page directories matches the information you claimed in the major search engines. There are only a couple of true data feed engines. We happen to have direct access in adding your business to the data feed provider. TOP
What makes your Local Search Optimization Service different?
We are capturing and optimizing your business listings throughout the internet. Then we are turing over all of the information to you. It is your business and we want you to own it on the internet. That is what makes our services different from the monthly providers. Once the work is done if you choose to update your local listings then you have all of the information to your accounts. TOP
